Skopje, 06.03.2025 –

EOS Matrix Macedonia, in partnership with Women on Boards Adria (WOBA), successfully held this year's edition of the Finance Talks conference, dedicated to accelerated digital transformation and the revolution of Artificial Intelligence (AI). The event gathered leading experts in the field, representatives from the financial and technological sectors, and institutional representatives to discuss the challenges and opportunities brought by the digital evolution and artificial intelligence.

The keynote speaker at the conference was Alina Timofeeva, a top technology advisor, TV and radio host, data and AI expert, cybersecurity expert, TEDx board member, and prominent speaker. A special guest was the Minister of Digital Transformation, Stefan Andonovski. Timofeeva also participated in an interactive on-stage interview with the Minister of Digital Transformation of North Macedonia, Mr. Stefan Andonovski.

The event was opened by Dr. Katerina Boshevska, General Manager of EOS Matrix for Macedonia and Kosovo, and Biljana Braithwaite, co-founder and Executive Director of Sustineri Partners and President of Women on Boards Adria.

As part of the conference, two panel discussions were held. The first panel, moderated by the Director for Macedonia of the CIDR program, featured distinguished representatives from academia, the banking sector, and global technology companies – Dr. Vladimir Atanasovski (FEEIT), Nina Angelovska (E-commerce Association), Katerina Janković (NLB Bank), and Tatjana Boshevska (HSO Global Services). They discussed the need and benefits of accelerated digital transformation for the economy and society.

The second panel, titled "Leadership in the Technological Environment," was moderated by Tanja Mihajlovska Dimitrievska, General Ambassador of WOBA, with panelists Dr. Katerina Boshevska (EOS Matrix and EBA), Nina Nedanovska (Sparkasse Bank), Biljana Mršić (Iute Macedonia), and Dr. Orce Simov (MCC), sharing their experiences and visions for leadership in the age of artificial intelligence.

"Digital transformation is no longer a matter of choice but a necessity for companies that want to remain competitive. The use of artificial intelligence in the financial sector enables faster decision-making, improved customer experience, and increased efficiency. Our vision at EOS Matrix Macedonia is to leverage technological innovations to create sustainable financial solutions that help companies and citizens improve their financial stability," emphasized Dr. Katerina Boshevska, General Manager of EOS Matrix for Macedonia and Kosovo.

She also pointed out that leaders need to be aware that true digital transformation is impossible without a deep understanding of the processes they aim to digitize. Referring to the role of women in leadership, she added: "Women leaders undoubtedly have an advantage when it comes to digital transformation, as their empathy and ability to recognize the right changes can be a key factor in the successful implementation of new technologies."

The conference concluded with an inspiring on-stage interview between Alina Timofeeva and the Minister of Digital Transformation of North Macedonia, Mr. Stefan Andonovski, discussing future strategies for digital transformation in Macedonia and the region.

Their discussion focused on key strategies for advancing the country's technological development. Minister Andonovski emphasized the importance of ensuring equal opportunities in the digital economy, stating: "Digital innovation should be inclusive and diverse, ensuring that citizens, regardless of gender, have equal access to opportunities in the digital economy. Partnership with industry leaders, policymakers, and technology experts is crucial to fostering innovation and creating a smarter, more inclusive digital future."

He further highlighted the transformative power of artificial intelligence, adding: "Artificial intelligence brings more productive, transparent, and citizen-oriented services. In North Macedonia, we are actively working on digitizing public services to reduce bureaucracy, improve accessibility, and ensure a seamless interaction between citizens and administration."

EOS Matrix Macedonia is a member of the EOS Group, which operates in over 20 countries, employing 6,000 people across Europe and managing portfolio investments of approximately €510 million. Through its business activities, EOS Matrix Macedonia continuously contributes to the development of the secondary financial market in the country. The company offers innovative solutions that improve the financial solvency of Macedonian citizens and companies, enhance their competitiveness, and positively impact the national economy's development. The top priorities of EOS Matrix Macedonia are high data protection standards, the enhancement of IT security, and the use of innovative AI-based tools.

Finance Talks is a platform for knowledge exchange, networking, and inspiration for all involved in the digital ecosystem. Through this initiative, EOS Matrix Macedonia aims to initiate broader societal discussions on important topics and areas that could accelerate technological progress and encourage innovative solutions in the financial sector within the country.

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